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Director, Sales Marketing & Creative Services
CA - San Francisco
Opportunity Snapshot
Shape the future of interactive advertising at Double Fusion, the game advertising expert that reaches more consumers across the broadest range of demographics than any other game advertising network! Fueled by our award-winning dynamic ad serving technology and a worldwide sales force, we serve both the game publisher and advertiser communities and our integrated marketing solutions continue to inspire Fortune 500 companies to get in the game with groundbreaking advertising campaigns.
We're a four-year old startup with a roster of big-name partnerships with developers across the console, online and casual gaming spaces -- including Gearbox, 2K, Rockstar, THQ, Eidos, Midway, Ubisoft, NHN, NCsoft, Spill Group and Trymedia to name just a few -- which means we're off to a great start and are uniquely positioned to carve a leadership position in this red-hot emerging market. Our mission is to successfully harness the power of advertising across any game type, genre, or platform and we're now looking for a savvy new media sales evangelist who is in tune with the phenomenal advertising opportunities in the digital media space and is excited about taking our mission to the street to help push us to the next level.
Leading a team of three (a research manager and creative director), and part of the Client Services Group, you will oversee both the pre-sales and post-sales efforts, collaborating with the sales executives and Program Management staff as you develop the key advertising accounts for Double Fusion and develop compelling sales packages. Based on your deep understanding of market opportunities, you will identify new clients and partners and make compelling presentations to articulate the Double Fusion "story", foster win-win partnerships and help us create a world-class sales organization.
What Else Is in It for You
- Top compensation -- bottom line, a career working with sales is about earning a great income, yet that often comes at the expense of a base salary and benefits; that is not the case here. In addition to a competitive base and incentive plan, we offer a comprehensive benefits package, including equity options that may potentially allow you to earn big.
- Chance to make Gaming history in a "rising star" category -- interactive entertainment is one of the fastest growing categories and the market potential for in-game advertising is huge. Advertisers are just beginning to realize that games are where they can best catch the eyes of the most important advertising demographic 18 to 24 year old males -- at a time when they are fully immersed in a fun medium. As you help advertisers embrace this new model, you'll impact our success in the US market and your contributions will be keenly watched by our executive leadership team.
- Customizable product that offers something for everyone -- Double Fusion delivers the widest range of programs with a "smorgasbord" of options; each marketing campaign is different and some advertisers' goals are best realized through single deep campaigns while others benefit from a network approach across multiple titles. Our unique 3D programs allow advertisers to benefit from a level of interaction that's simply not possible with traditional advertising. In fact, research from Nielsen has shown the superior recall and purchase preference results that 3D programs deliver. In addition to building programs that leverage games, we go well beyond for our largest customers by combining mobile marketing and event marketing programs.
- The best of both worlds -- we're well-funded with financial backing from top-tier venture capital firms including Time Warner and Hearst, and you'll also enjoy the entrepreneurial vigor and intoxicating fast-paced energy of a true start-up environment.
- Career growth -- "growth" is the operative word here, and as you help position us for growth, you'll also be able to take advantage of the "upward draft" of opportunity.
- Great working environment -- our culture is all about creativity, integrity and fun! To top that off, you'll be working with some of the best minds in the business -- an elite team of international strategists and technologists who've launched successful brands in the past.
What You'll Bring to the Table
- 10+ years of advertising sales experience with at least 5 years in interactive/rich media sales.
- Strong leadership and team building skills.
- Proven record of strategic development of Fortune 500 client base.
- Strong understanding of industry trends, technologies and ad pricing models.
- The ability to plan and manage at both the strategic and operational levels.
- Innovative out-of-the-box creative ideas that wow advertisers.
- Impeccable communication skills to develop and deliver polished client presentations to C-level executives and agencies.
- A team player approach and the ability to be effective in a fast paced, dynamic environment.
- Proficiency in MS Office suite, including Excel & PowerPoint.
- Entrepreneurial attitude and proactive business style.
- Ability to travel to both nationwide and international destinations (about 25%).
- Bachelor's degree is a plus.
More About Your Role
Reporting directly to the Senior Director, Client Services Group, you will be based out of our San Francisco office but will travel frequently; you will plan on making about four annual trips to New York & Chicago to meet with key clients and one international trip to Jerusalem.
As you can imagine, this is a hit the ground running position as a lot of advertisers are putting together their 2009 packages and you'll focus on accomplishing the following objectives during the first year:
- Galvanize the team to attain their sales targets and provide mentorship/training to build a world-class sales force and support teams.
- Develop innovative advertiser-centric marketing and communications campaigns that increase advertiser acquisition and retention month over month.
- Efficiently marshal resources, including all things pertaining to inventory and sales to simplify a complex business and bring viable proposals to market.
Since ours is a start-up environment, some of your key challenges are to define and develop our overall sales development strategy in an undefined, evolving environment. Your specific responsibilities are to:
- Collaborate with different members of the Double Fusion team to achieve revenue goals.
- Present Double Fusions' core value proposition to major advertisers as you engage decision makers at all levels.
- Conduct detailed needs assessments and develop a strong understanding of client's core objectives and challenges.
- Develop a formal sales plan and aggressively prospect, evaluate and identify best opportunities.
- Develop winning selling strategies and proposals with your creative director.
- Act as creative lead with your creative director on advertising integrations developed by your efforts.
Keys to Success
Pivotal to your success in this relationship-based business is your infectious passion for in-game advertising coupled with the ability to spark that excitement within our advertisers. You will be a consultative ambassador for the Double Fusion brand, exuding a polished, confident demeanor, and an educator for your clients, helping them to effectively monetize games and to relate their brand to game-loving consumers. Other "keys" to success in this environment include:
- Creativity -- you'll utilize your creativity in coming up with new ideas to "go the extra mile" and continually "wow" our customers with well-thought out integrated marketing campaigns.
- Integrity -- as with any sales position, you'll actively focus on meeting your revenue targets, but more than just chasing the numbers, you'll focus on building relationships and demonstrate integrity and authenticity to your clients at all times.
- Proactive work ethic -- the abundance of opportunity in this market calls for a "go getter" with the vision to find opportunities that others miss and the drive to make those a reality and close the deal; you'll be able to move 95 mph in a 55 mph world showcasing a sense of urgency and solid focus to manage multiple priorities in a dynamic, fast-paced environment.
- Subject-matter expertise -- you'll maintain in-depth knowledge of the interactive space along with key trends in in-game advertising, customization and interaction and be able to convey that expertise within the organization and prioritize opportunities.
If this sounds like the right mix of challenge and opportunity, we want to hear from you.
Who We Are
Double Fusion was started in 2004 to develop a powerful in-game content update system that would allow game developers to dynamically change elements of their game. Early on, we recognized that the most powerful use of this tool for game publishers was to serve a wide variety of advertising content into games, and we augmented our in-game tools with powerful back-end systems for advertising campaign management and associated approval and reporting functions.
Double Fusion serves both the game publisher and advertising communities, and we offer different advantages to each group. For publishers, we provide the best and most complete technology, creative and sales solution for adding advertising to their games. And for advertisers, we deliver the widest range of programs and options that meet the advertiser's goals.
We are privately held and headquartered in San Francisco, with R&D based out of Jerusalem, and satellite offices and affiliates in London, New York, Los Angeles, and Shanghai. For more information, please visit www.doubl
Opportunity Snapshot
Shape the future of interactive advertising at Double Fusion, the game advertising expert that reaches more consumers across the broadest range of demographics than any other game advertising network! Fueled by our award-winning dynamic ad serving technology and a worldwide sales force, we serve both the game publisher and advertiser communities and our integrated marketing solutions continue to inspire Fortune 500 companies to get in the game with groundbreaking advertising campaigns.
We're a four-year old startup with a roster of big-name partnerships with developers across the console, online and casual gaming spaces -- including Gearbox, 2K, Rockstar, THQ, Eidos, Midway, Ubisoft, NHN, NCsoft, Spill Group and Trymedia to name just a few -- which means we're off to a great start and are uniquely positioned to carve a leadership position in this red-hot emerging market. Our mission is to successfully harness the power of advertising across any game type, genre, or platform and we're now looking for a savvy new media sales evangelist who is in tune with the phenomenal advertising opportunities in the digital media space and is excited about taking our mission to the street to help push us to the next level.
Leading a team of three (a research manager and creative director), and part of the Client Services Group, you will oversee both the pre-sales and post-sales efforts, collaborating with the sales executives and Program Management staff as you develop the key advertising accounts for Double Fusion and develop compelling sales packages. Based on your deep understanding of market opportunities, you will identify new clients and partners and make compelling presentations to articulate the Double Fusion "story", foster win-win partnerships and help us create a world-class sales organization.
What Else Is in It for You
- Top compensation -- bottom line, a career working with sales is about earning a great income, yet that often comes at the expense of a base salary and benefits; that is not the case here. In addition to a competitive base and incentive plan, we offer a comprehensive benefits package, including equity options that may potentially allow you to earn big.
- Chance to make Gaming history in a "rising star" category -- interactive entertainment is one of the fastest growing categories and the market potential for in-game advertising is huge. Advertisers are just beginning to realize that games are where they can best catch the eyes of the most important advertising demographic 18 to 24 year old males -- at a time when they are fully immersed in a fun medium. As you help advertisers embrace this new model, you'll impact our success in the US market and your contributions will be keenly watched by our executive leadership team.
- Customizable product that offers something for everyone -- Double Fusion delivers the widest range of programs with a "smorgasbord" of options; each marketing campaign is different and some advertisers' goals are best realized through single deep campaigns while others benefit from a network approach across multiple titles. Our unique 3D programs allow advertisers to benefit from a level of interaction that's simply not possible with traditional advertising. In fact, research from Nielsen has shown the superior recall and purchase preference results that 3D programs deliver. In addition to building programs that leverage games, we go well beyond for our largest customers by combining mobile marketing and event marketing programs.
- The best of both worlds -- we're well-funded with financial backing from top-tier venture capital firms including Time Warner and Hearst, and you'll also enjoy the entrepreneurial vigor and intoxicating fast-paced energy of a true start-up environment.
- Career growth -- "growth" is the operative word here, and as you help position us for growth, you'll also be able to take advantage of the "upward draft" of opportunity.
- Great working environment -- our culture is all about creativity, integrity and fun! To top that off, you'll be working with some of the best minds in the business -- an elite team of international strategists and technologists who've launched successful brands in the past.
What You'll Bring to the Table
- 10+ years of advertising sales experience with at least 5 years in interactive/rich media sales.
- Strong leadership and team building skills.
- Proven record of strategic development of Fortune 500 client base.
- Strong understanding of industry trends, technologies and ad pricing models.
- The ability to plan and manage at both the strategic and operational levels.
- Innovative out-of-the-box creative ideas that wow advertisers.
- Impeccable communication skills to develop and deliver polished client presentations to C-level executives and agencies.
- A team player approach and the ability to be effective in a fast paced, dynamic environment.
- Proficiency in MS Office suite, including Excel & PowerPoint.
- Entrepreneurial attitude and proactive business style.
- Ability to travel to both nationwide and international destinations (about 25%).
- Bachelor's degree is a plus.
More About Your Role
Reporting directly to the Senior Director, Client Services Group, you will be based out of our San Francisco office but will travel frequently; you will plan on making about four annual trips to New York & Chicago to meet with key clients and one international trip to Jerusalem.
As you can imagine, this is a hit the ground running position as a lot of advertisers are putting together their 2009 packages and you'll focus on accomplishing the following objectives during the first year:
- Galvanize the team to attain their sales targets and provide mentorship/training to build a world-class sales force and support teams.
- Develop innovative advertiser-centric marketing and communications campaigns that increase advertiser acquisition and retention month over month.
- Efficiently marshal resources, including all things pertaining to inventory and sales to simplify a complex business and bring viable proposals to market.
Since ours is a start-up environment, some of your key challenges are to define and develop our overall sales development strategy in an undefined, evolving environment. Your specific responsibilities are to:
- Collaborate with different members of the Double Fusion team to achieve revenue goals.
- Present Double Fusions' core value proposition to major advertisers as you engage decision makers at all levels.
- Conduct detailed needs assessments and develop a strong understanding of client's core objectives and challenges.
- Develop a formal sales plan and aggressively prospect, evaluate and identify best opportunities.
- Develop winning selling strategies and proposals with your creative director.
- Act as creative lead with your creative director on advertising integrations developed by your efforts.
Keys to Success
Pivotal to your success in this relationship-based business is your infectious passion for in-game advertising coupled with the ability to spark that excitement within our advertisers. You will be a consultative ambassador for the Double Fusion brand, exuding a polished, confident demeanor, and an educator for your clients, helping them to effectively monetize games and to relate their brand to game-loving consumers. Other "keys" to success in this environment include:
- Creativity -- you'll utilize your creativity in coming up with new ideas to "go the extra mile" and continually "wow" our customers with well-thought out integrated marketing campaigns.
- Integrity -- as with any sales position, you'll actively focus on meeting your revenue targets, but more than just chasing the numbers, you'll focus on building relationships and demonstrate integrity and authenticity to your clients at all times.
- Proactive work ethic -- the abundance of opportunity in this market calls for a "go getter" with the vision to find opportunities that others miss and the drive to make those a reality and close the deal; you'll be able to move 95 mph in a 55 mph world showcasing a sense of urgency and solid focus to manage multiple priorities in a dynamic, fast-paced environment.
- Subject-matter expertise -- you'll maintain in-depth knowledge of the interactive space along with key trends in in-game advertising, customization and interaction and be able to convey that expertise within the organization and prioritize opportunities.
If this sounds like the right mix of challenge and opportunity, we want to hear from you.
Who We Are
Double Fusion was started in 2004 to develop a powerful in-game content update system that would allow game developers to dynamically change elements of their game. Early on, we recognized that the most powerful use of this tool for game publishers was to serve a wide variety of advertising content into games, and we augmented our in-game tools with powerful back-end systems for advertising campaign management and associated approval and reporting functions.
Double Fusion serves both the game publisher and advertising communities, and we offer different advantages to each group. For publishers, we provide the best and most complete technology, creative and sales solution for adding advertising to their games. And for advertisers, we deliver the widest range of programs and options that meet the advertiser's goals.
We are privately held and headquartered in San Francisco, with R&D based out of Jerusalem, and satellite offices and affiliates in London, New York, Los Angeles, and Shanghai. For more information, please visit www.doubl
